VML Christmas Card – 2013
Outcome

VML London Christmas Card. An infographic made up of several illustrated question and answers accompanied the VML London card.

VML Christmas Card – 2013

Outcome

VML London Christmas Card. An infographic made up of several illustrated question and answers accompanied the VML London card.

Ryanair website — 2013

Brief

A personal project undertaken after using the Ryanair site.

Outcome

It was clear to me that the site needed to be rethought as the current existing experience lacked any enjoyment. Ryanair’s main customer is the budget traveller but they are looking to appeal to business travellers, from this the idea of a dual homepage, a more conventional system which focuses on efficiency for business travelers and a second system that uses price as the main option for selecting destinations. By doing this the rest of the content on the homepage could be tailored to suit the customer.

The imagery for the Fly by price section focuses on the destination, to spark excitement in the customer. The page still keeps in many of the elements found in the original site, such as deals and popular destinations but with added features such as icons to give an overview of the location from the outset which indicate: current temperature, currency, and the price of a cup of coffee to give an indication of how expensive the location is.

The results page keeps the slider at the top to allow the user to search for different results, there are also buttons on the shoulders of the site which can add or subtract £20 from the result to see what is on the periphery of the search.

Best Before — 2013

Brief

An RSA brief set by Waitrose to create a solution that will help users to produce less waste.

Outcome

The final outcome is a mobile app which encourages users to get the most out of the food they buy. This is done by entering a code found on their receipt, the app then rearranges what has been purchased by expiration date, highlighting what should be used first. 

The app allows the user to enter what has been wasted, this information is then used to indicate what is frequently unused and how much money has been wasted over a period of time as a further incentive to shop more effectively.

The original wireframes for this app were based on a receipt, using large amounts of white space. This was updated to  reflect the fresh nature of the food.

Best Before — 2013
Brief

An RSA brief set by Waitrose to create a solution that will help users to produce less waste.
Outcome

The results of research into the waste of the consumer showed that a majority of what is lost is to food that has expired before being used. My initial outcome was a game that highlights how many resources are put into growing the food that is wasted t0 give it a sense of value beyond its monetary cost. This was  not taken further because the average interest of the game would not extend past a single use and would not be as effective as would be wanted.

Best Before — 2013

Brief

An RSA brief set by Waitrose to create a solution that will help users to produce less waste.

Outcome

The results of research into the waste of the consumer showed that a majority of what is lost is to food that has expired before being used. My initial outcome was a game that highlights how many resources are put into growing the food that is wasted t0 give it a sense of value beyond its monetary cost. This was  not taken further because the average interest of the game would not extend past a single use and would not be as effective as would be wanted.

Glitches – 2013

Hive – 2013

Brief

University final major project utilising the research from the extended essay  (Print//Digital).

Outcome

This project explores life within the honeybee hive, and aims to raise awareness of their importance to our way of life. The finished book combines print design with augmented reality (written in AS3), adding video and 3D models to create a more immersive learning experience.

http://vimeo.com/69794514

Print//Digital – 2013

Brief

A university research and development project based on a topic of my own choosing,  the dynamic between print and digital media, to result in an extended essay which formed the basis of the final major project.

Outcome

The theme has been explored through the use of augmented reality, using printed markers to enhance the tactile experience of reading a book. 

The project was split into 3 separate books; Research (highlighting relevant projects and ideas), Experiments (assigning video and 3D elements to printed markers), and Proposal. This was done to allow the reader to navigate through the information in a path more fluid than in traditional printed material, much like links on a website.

Pattern Experiments – 2012

Faces – 2012

Bug Pattern - 2012

Bug Pattern - 2012

Professional Practices – 2012

Brief

Exploring ways of self branding and promotion.

Outcome

A silk screened poster and envelope design supported by a hand bound book documenting my research.

MAD Fest – 2012

Brief

Create an identity for a day festival that celebrates the Media, Art and Design courses at Westminster University. 

Outcome

The key theme of this project was to show the uniting of courses that usually operate individually from each other. To do this a graphic was designed as a response to the shape of a rope, symbolising the twisting together of separate strands of the University. 

A logo, programme, signage, and set of posters were designed for the event.

A-List Sessions – 2012
Brief
An open call to redesign the logo for A-List Sessions, a record label for new and young artists. 
Outcome

The brief asked for traditional with a modern spin. This logo was inspired on wax seals to give an established feel but playing with how the forms connect with each other to give it a more contemporary appearance.

A-List Sessions – 2012

Brief

An open call to redesign the logo for A-List Sessions, a record label for new and young artists. 

Outcome

The brief asked for traditional with a modern spin. This logo was inspired on wax seals to give an established feel but playing with how the forms connect with each other to give it a more contemporary appearance.

group effort.

group effort.

gpoy.

gpoy.